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Haagen-Dazs

Packaging Designs for the Haagen-Dazs ice cream collection, City Sweets. The nationwide flavors reimagine iconic on-the-go city street food snacks like soft pretzels, crispy churros, and even New York City's classic black and white cookies into delicious, decadent desserts. The designs feature custom artwork by JPB that is inspired by each unique flavor.

Haagen-Dazs celebrated the launch of the collection with a special pop-up event in New York. The entire space was bodega-inspired, incorporating the vibrant packaging designs throughout. The space also honors Haagen Dazs founders Rose & Reuben Mattus, 2 Polish immigrants who dreamed of making luxurious ice cream 62 years ago in the Bronx.