Art Lab: Playful Portraits is a global in-store session for visitors looking to unlock their creativity, and learn new creative techniques to go further with Apple products.

In the session, visitors learn how to transform everyday photos into a work of art inspired by artists from New York City, Tokyo, and Warsaw. Attendees create a lively portrait with bright patterns, stickers, and colors using the Procreate app on iPad Pro, then bring it to life in an animated GIF.

2 animated photo illustrations were created to promote the Art Lab session across digital media, along with pre-made patterns and stickers visitors can incorporate into their portraits.