sephoria

Sephoria House of beauty is a highly-immersive two-day beauty event fusing high-touch physical and digital experiences unlike anything seen before. In collaboration with the Sephora creative team, I designed the visual identity for the event, creating a wide variety of different illustration assets. The artwork was used for the event space, online and print communications, and for custom merchandise for attendees to take home.

Beauty iconography
lips, eyes & beauty product icons to be used throughout the event design.
Characters

A wide range of characters that celebrate diversity and individuality.

Plants
Various flowers & greens to help fill in the event space for a communal feel.
MERCHANDISE
Attendees took home goodie bags that included all of the latest in beauty.
LOS ANGELES METRO
Dynamic train wraps to promote the big event in the Los Angeles area.
Giphy Stickers
Playful animations for Instagram Stories for attendees to celebrate the event.
credits
  • Production Sephora Creative Team
  • Animation Tamarama Studios
more work

photo Illos

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