nyc pride

NYC Pride’s 2020 campaign looks at the future while celebrating the past with a virtual celebration that inspires, educates, commemorates 
 and celebrates the diversity of the LGBTQIA+ community.

The campaign features bold photo-illustrations inspired by 1970s design, revisiting the era of the very first march and acknowledges how far we’ve come.

Anouncement Ad
This is the first print ad announcing the look and feel of Pride 2020.
Event Art
All events reflect the breadth and depth of the LGBTQIA+ community. From the iconic nature of the NYC Pride March and PrideFest to newer events such as Savor Pride and Youth Pride, with all of the events hosted virtually this year.
Asset Library
A flexible system of retro patterns to incorporate throughout the branding for the event. You will see these elements throughout the Pride Guide, Website, and promotion for performers and speakers.
  • Illustration Jade Purple Brown
  • Agency Zero Studios
  • Wardrobe Styling Jacob Bengel
  • Photography Soraya Zaman
  • Hair & Makeup Styling Shideh Kafei
  • Photography Producer & Director Eboni Sadé
more work




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